A Lead Generation System That Works – Part 3

If you missed "A Lead Generation System That Works" – Part 1 and 2 click-here

Here are the last 7 of my Lead Generation System That Works

11. I organize events and promote them on about 10 websites.This is another way to get free exposure, so even if people can’t come to the event, if they are interested in learning about it, they check the website, and sign up the newsletter, plus each attendee is a new lead.

12. I do public speaking. This is not my favorite, so I try not to speak four times a month, but in my marketing plan, I scheduled a public engagement every other month, so another organization will promote my book or program to their newsletters and subscribers.This is another way to get free exposure, and I meet new people during the event.

13. I offer free consultation. On my French Consulting Practice’s website, (http://www.myfrenchnetwork.com/), I offer a 30-minute free consultation for French people who want to start a business in the U.S.Again, people don’t buy from people they don’t know, so offering a free consultation breaks the fear. They can share their project with me. I inform them of all the steps. They see how I can help them, and doing so, I start building a relationship. As a result, 80% become clients after this consultation.

14. I have an Affiliate Program so other people can sell my program and my book.Because you are a solo entrepreneur or a solo professional, you don’t have to do everything on your own. So having an Affiliate Program is the easiest and fastest way to increase sales and greatly increase your profits. It is like having plenty of salespeople working for you, FOR FREE. The more affiliates you have, the more access you have to thousands of people, who will see your products or services on somebody else’s website or newsletter. You are not the only one to promote your products now, you have a sales force. Your affiliates promote your products or services for free and you don't pay them until they generate a sale for you. When they make a sale, you will be more than happy to pay them a commission, since you would probably never have had this client otherwise.

15. I do numbers of partnerships with companies or entrepreneurs who have the same target market but are not my competitors. Would you rather meet a thousand people, one at a time, or meet a few people who will each introduce you to a thousand? Most people see networking events as a place to get contacts one at a time or make one sale at a time. My goal when I attend a networking event is to meet potential partners, so we could cross-promote each other on our respective websites and newsletters, organize seminars or teleclasses together, do mailing campaigns together, etc. The benefit of it is that you have exposure to their contacts while they have exposure to your contacts. That is a win/win situation.

16. Last, but not least, I have a 7-step follow-up system that works. Statistics show that we need to hear or see a message at least 7 times in order to notice it. So if you are part of those people who follow up only two or three times, you are losing opportunities to turn prospects into clients. That is why it is important not only to have a follow-up system, but to have at least a 7-step follow-up system in place.To learn more about my own 7-step follow-up system, check out my program “Power of Networking Secrets”.
As you can see, using systems in your business is the best way to grow easily and effortlessly. And most of the strategies that I just shared with you don’t even cost you money. All of these strategies work very well if you are starting your business, or if you need to refocus your business to get the result you are expecting after few years. And when you are an established business, that is a way to keep growing.

So what is YOUR lead generation system?

Take some times to sit and think about it. Are you using 2 or 3 lead generation techniques, or do you have 10 to 15? Make a list, as I just did. Which of your lead generation techniques works the best for your business? What other techniques could you implement today? Schedule a new technique each month, set up a date to make sure you will respect your marketing calendar, track the result for each technique, see what works for your business, and watch your sales grow.

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