A Lead Generation System That Works - Part 1

I recently had a drink with somebody that I had met few years ago, when I started Biba4Network, but whom I didn’t get the opportunity to see for years. He was one of the first subscribers in my newsletter, so even if we hadn’t seen each other for a while, he was reading the newsletter every week and kept informed of what was happening in my business.

One of his comments was "Wow, I can’t believe how much you have grown your business! I remember when you started, just moving from France, and you didn’t know anybody here. How did you get to this point? You definitely can’t do all of this on your own, so how many people work for you now? What is your secret?"

I answered that I found my result a normal growth. You know, you work hard, you learn from others, you implement the techniques and strategies that you have learned, and if you do it correctly, the normal result is to grow. Simple isn’t it?
　
But when I got back home, I thought about it. What did I do for the past few years to grow my business, to the point that I actually made the same revenue in the last three months as I had made all last year? I must have done something!

I think that some of the reasons that I was able to grow my business are:

#1- I spend lot of time learning from others, reading books or attending seminars. But reading a book or attending a seminar is not enough. Most people close a book or leave a seminar very motivated - "Wow, great techniques!" - but the next day they return to their routine and never
implement those techniques in their business. I personally implement at least one of the techniques each time.


#2 – I learned how to delegate, and have all of my administrative tasks done by my virtual assistant, while I have more time to work on my marketing plan and work with clients.



#3 – I established systems, so I don’t have to do the same thing over and over. I do it once and put all of my business on automatic pilot. This, by the way, gives me more free time, to either work on a new project or just take a vacation.



#4 – I make technology work for me. I still remember the time when I was sending my newsletter manually, 30 emails at a time, directly from Outlook, taking an hour to do it every Monday morning. Now, thanks to my Shopping Cart, in just one click, I send the newsletter to my 3000 subscribers. Or when I answered manually each time somebody signed up for an
event, then sent a reminder the day before the event. Now the auto-responders are doing it for me.

#5 – I have a lead generation system that works. When I work with clients who are complaining that their business is not giving the results they are expecting, even after a couple of years, or that their business doesn’t get enough leads, I ask them what lead generation techniques they are using. Most answer that they usually send e-mails, sometime have a newsletter, go to networking (but don’t follow-up effectively) and stop there. Well, they use 3 or 4 lead
generation techniques, but if you are using 10 or 15 lead generation techniques, as I do, you definitely get more chances to turn your leads into clients.

So what is my lead generation system?
Don’t miss the newsletter next Friday, I will share my 17 Lead Generation System