A Lead Generation System That Works – Part 2

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Here are 10 of 17 of my Lead Generation System That Works.

1. Over the past six years, I have exchanged links with other entrepreneurs or websites that have the same target market, but are not my competitors. So when people visit their websites, they see my link and come to check my website.

2. I have a mailing list box on each page of all of my websites. I have five different websites, two of them with more than 200 pages. And since I never know when a visitor will decide to sign-up for the newsletter, I make sure that I don’t miss any opportunity, which is the reason why I have a mailing box on each page.

3. I offer a free report or a free mini e-course.Having a mailing list box on my website is one thing, but to make sure people will actually sign up, I have to offer them something that will interest them, something that will inform them and help them to solve one of their problems.

I offer a free mini e-course, “15 Ways to Maximize Your Networking Results”. This is free info for them, but at the same time it is a way for me to show them what I do, how I can help them, and how to get more clients with networking. People usually don’t buy from people they don’t know or trust, so showing a part of your product or service will help them to get to know and trust you.

4. I send a weekly newsletter "The Connection Queen News". People sign up first to get the free report. After that, it is my job to tell them more about my business, and share resources, marketing and networking information in order to build a relationship with them. Statistics show that when people don’t buy immediately, they will buy in the next 12 months. So I need to make sure that I am always in the top of their mind, so when they are ready to buy, they will buy from me.

5. I use auto-responders to automate my website. I use auto-responders when people sign-up for the newsletter or for an event. I set up a series of information messages about my products or services and the benefit of using them. I use them to send audio postcards, to offer special reports for free, and/or to thank my clients for their purchases. Any message will remind them about my services and, more importantly, remind them to come back and buy again. This series of follow-up messages reinforces my relationship with my clients.

6. I use the software “Act” to automate my follow-up system, with people who either attended seminars or teleclasses or bought my book, or program. The first time, I set up the different follow-up messages I want to send to people, then each time I have a new client, I just enter his or her name, and the software will remind me what to do and when to do it. I don’t even have to think about it. As I mentioned earlier, I do the work once and put everything on automatic pilot.

7. I send “Thank You” notes to my clients after they bought my book, program or CD, and after a month, I send them a special offer on their next purchase. I keep the relationship going. In this age of technology, sending a handwritten “Thank You” note makes you stand out from the crowd. You want to impress your clients or contacts and want them to remember you.

8. I ask my clients for testimonials.Testimonials from satisfied customers are typically the best way to promote your business, and it doesn’t cost you a thing. Stop selling and let your clients do it for you.

9. I write one article a month and post it on about 50 to 60 directories of articles.Writing articles is actually one of the best ways that I found to get free exposure. Each article is a way to share my expertise with people, and again, to give a sample of what I do and how I can help them.

10. I publish a press release on various websites, each time I have a new product. As with the articles, it is a way to get free exposure and inform people, and the press, of what is new in my business. As with the articles, it is a way to get free exposure and inform people, and the press, of what is new in my business.

Stay tuned next week for my last 7 Lead Generation System That Works - Part 3
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