What is your branding strategy?

As I mentioned in May, I redesign my logo. After almost two years in Miami, the New York City skyline didn't adequately represent my business anymore. As my business has become more international, it was time for Biba4Network’s new look.

After the new logo, I also needed a new business card. I tested the design by showing it to my mastermind group here in Miami for feedback. They all loved it, and I implemented the one change they suggested. Now the cards are ready to go to print. After changing my logo and card, it was crucial to redesign my website banners to reflect the new look. I finally have finished the project. Last week we updated every page, including about 200 pages on my website Biba4network and 50 pages on TheConnectionQueen. Both websites now share the same look, which streamlined my branding.

Biba4Network is the name of the company, but TheConnectionQueen has been my 'stage name' for the past 3 years and it's much easier for people to remember. Each time I attend an event and give my business card, I always receive the same comments: "The Connection Queen, I love that", "The Connection Queen? What a great name!" or "The Connection Queen, I definitely need your services." It opens conversations with people, and helps me be recognized as a networking expert. Because of this tag line, I am regularly ask to be a guest speaker or contacted for an interview.


In fact, I spoke this past Wednesday for "Only Diva’s Please…" sponsored by WealthSuccessandWomen on Blog Talk Radio.
You can listen to it - Click-here

What is your branding strategy?
Do you want to position yourself as an expert? Give me just 2 hours and I will help you with new ideas to promote your business. We will review your actual marketing strategies and implement new simple techniques.
Learn more and schedule your session Now